NBC Sports has turned to digital and social venues to rouse sports fans who can’t get their fix. The NBCUniversal-owned unit has been trying to galvanize fans with the hashtag #onehometeam, under which it distributes everything from a scavenger hunt to an invitation for fitness videos to people who might follow events associated with NBC…
via Sports May Be Off The Field, But NBC Sports Boosts a Digital Game — Variety
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