Nickelodeon, the number-one kids’ network, today announced it has signed an overall deal with 13-year-old social media star and hip-hop artist, Alaya “That Girl Lay Lay” High. Known professionally as Lay Lay, Nickelodeon will work with the teen sensation to develop original multiplatform programming, music initiatives, and build a cross-category consumer products business. Said Lay […]
WILDsound Festival 