Churn Rate and Transmedia Storytelling — Story Empire

Originally posted on Festival for Drama in Film, Screenplays, Novels:
Ciao, amici! Today, I’m going to throw some industry buzzwords at you and talk about churn rate and transmedia storytelling (which I’m sure you figured out already because of the title) and how we can lower the first by increasing the second. Definitions: Churn rate…

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