THE NEON STRUGGLE, 38min, USA, Documentary
Directed by Bert Simonis
A family fights to keep their neon sign business alive as the light of the industry fades away. The process of creating these delicate signs is beautifully photographed to capture the intricacy of this populist American art form. Interviews with neon historians and experts are interspersed with vintage neon signs from across the United States.
When we saw a Jumbotron screen in Las Vegas projecting the image of a neon sign, something clicked. It was as though the image was adding insult to injury. As we dug into the history of making neon for commercial use, we discovered that there are a series of “Mom and Pop” shops around the country that make neon signs for the local businesses. Many of these shops are now going the way of the family farm, as large industries are providing LED…
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