Watch the video interview on Youtube here
Film Courage: Let’s take CLOSE ENCOUNTERS OF THE THIRD KIND and [first] STAR WARS. Let’s say they both came out around the same time.
Houston Howard: They did [1977].
Film Courage: Why did one have a longer shelf life and the other one is just this amazing, nostalgic film that those of us of that time remember fondly?
Houston Howard: It’s fascinating to look at that case study because yeah, you have two films that had similar budgets, both had similar type of filmmakers. They were targeting a very similar audience, they’re released at the same time, like everything is the same. One becomes a really good movie that people love and actually did pretty well (CLOSE ENCOUNTERS OF THE THIRD KIND). Another becomes a 50 billion dollar brand. So there’s a variable there somewhere that created that separation in the marketplace. And…
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