How did simple film adaptions balloon into vast multi-platform franchise adaptations? And how are studios and filmmakers using transmedia storytelling to build both vast fictional worlds and brands? Why do young adult novels make great franchise source material? And are mega franchises – like Marvel, Star Wars and Harry Potter – changing film criticism? In […]
via Blockbusters: Transmedia Storytelling & Franchise Adaptations — The Film Version
WILDsound Festival 