The ART of ART DIRECTION and PRODUCTION DESIGN in the movies.

Matthew Toffolo's Summary

ART DIRECTING
FILMMAKING NOTES

Production Design – the domain of the art director – is the visual art and craft of cinematic storytelling. The most important job that no one outside teh industry knows about

The art director renders the screenplay in visual metaphors, a color palette, architectural and period specifics, location designs and sets. It also coordinates the costumes, makeup and hairstyles. They create a cohesive pictorial scheme that directly informs and supports the story and its point of view

SETTINGS ARE NOT MERELY BACKDROPS FOR THE ACTION, BUT SYMBOLIC EXTENSIONS OF THE THEME AND CHARACTERIZATIONS

REAL ISN’T ALWAYS BEST FOR THE FILM; CREATING A WORLD WITH ITS OWN INNER LOGIC AND TRUTH IS.

FINDING THE LOOK OF THE FILM
-The looks of a film comes out of the content and the director’s conception of the story.
-A working metaphor, a specific psychological, atmospheric and emotional image of what…

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Published
Categorized as Festival

By WILDsound Festival

Submitters reactions to their feedback on their stories. New testimonials coming each month! Watch this month's winning readings. At least 15 performances a month: www.wildsoundfestival.com Submit your script, story, poem, or film to the festival today: www.wildsound.ca

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