Production Design – the domain of the art director – is the visual art and craft of cinematic storytelling. The most important job that no one outside teh industry knows about
The art director renders the screenplay in visual metaphors, a color palette, architectural and period specifics, location designs and sets. It also coordinates the costumes, makeup and hairstyles. They create a cohesive pictorial scheme that directly informs and supports the story and its point of view
SETTINGS ARE NOT MERELY BACKDROPS FOR THE ACTION, BUT SYMBOLIC EXTENSIONS OF THE THEME AND CHARACTERIZATIONS
REAL ISN’T ALWAYS BEST FOR THE FILM; CREATING A WORLD WITH ITS OWN INNER LOGIC AND TRUTH IS.
FINDING THE LOOK OF THE FILM
-The looks of a film comes out of the content and the director’s conception of the story.
-A working metaphor, a specific psychological, atmospheric and emotional image of what…
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